Business Development Executive

Key Responsibilities:

1. Execute targeted outbound lead generation campaigns including cold emails, cold calls, and multi-touch email sequences to reach decision-makers in IT Services and Product segments.
2. Research and identify potential clients across verticals using prospecting tools such as LinkedIn Sales Navigator, Apollo, and other relevant platforms.
3. Qualifying both inbound and outbound leads based on defined Ideal Customer Profiles (ICPs) and hand off sales-ready prospects to the senior sales team.
4. Plan, coordinate, and follow up on lead generation activities tied to industry events, trade shows, and webinars including pre-event outreach and post-event nurture sequences.
5. Maintain accurate and up-to-date lead records, activities, and pipeline data within a CRM platform (Salesforce/HubSpot or similar).
6. Draft compelling outreach messages, subject lines, and follow-up cadences tailored to target personas and industries.
7. Track and report key metrics including outreach volumes, open/response rates, SQLs generated, and conversion rates.
8. Continuously research industry trends, competitor activities, and market opportunities to refine targeting strategies.

Required Qualifications:

1. 2 – 4 years of hands-on experience in B2B lead generation, inside sales, or a similar outbound sales development role.
2. Proven track record of generating quality leads and building sales pipelines in IT Services, Software, or Technology Product companies.
3. Hands-on experience with CRM platforms such as Salesforce or HubSpot for pipeline management, activity tracking, and reporting.
4. Proficiency in LinkedIn Sales Navigator for prospect research, list building, and outreach.
5. Hands-on experience with prospecting tools such as Apollo.io and other lead intelligence platforms.
6. Strong written and verbal communication skills with the ability to craft personalized, persuasive outreach at scale.
7. Experience planning and executing lead generation activities around virtual or in-person industry events and webinars.
8. Ability to work independently, manage multiple campaigns simultaneously, and meet weekly/monthly targets.
9. Familiarity with IT services (e.g., software development, cloud, embedded systems, IoT) is a strong advantage.