Digital Marketing & Performance Marketing Specialist

Digital Marketing & Performance Marketing Specialist

Location: Technopark, Trivandrum Employment Type: Full-Time Department: Digital Marketing & Training

About the Role

Srishti Innovative is seeking a creative, analytical, and results-driven Digital Marketing & Performance Marketing Specialist to join our dynamic team. This role is perfect for an individual with hands-on experience in SEO, Meta Ads, Google Ads, social media branding, digital marketing strategy, and marketing automation, coupled with a keen interest in emerging AI-powered marketing tools. The ideal candidate will be a strategic thinker, capable of independent execution, idea generation, team management, and confident communication with clients, students, and trainees.

Key Responsibilities

1. SEO & Website Marketing

• Manage and execute SEO strategies for company and client websites.
• Conduct keyword research, on-page and off-page SEO activities.
• Monitor website performance, rankings, traffic, and conversions.
• Identify opportunities to improve organic visibility and search performance.
• Prepare SEO reports and recommend improvement strategies.

2. Paid Advertising

• Plan, create, manage, and optimize Meta Ads and Google Ads campaigns.
• Develop campaigns aligned with business objectives, target audience, and budgets.
• Monitor key performance metrics such as CTR, CPC, CPL, conversions, and ROAS.
• Conduct A/B testing and continuously optimize campaign performance.
• Prepare campaign performance reports and actionable insights.

3. Social Media & Branding

• Develop and execute social media marketing strategies for the company and clients.
• Support social media branding, content planning, campaign ideas, and audience growth.
• Identify emerging trends and develop creative marketing concepts.
• Coordinate with designers, content creators, and other team members.
• Maintain consistency in brand communication across digital platforms.

4. Strategy & Innovation

• Develop digital marketing strategies aligned with business and client objectives.
• Contribute new ideas, innovative campaigns, and growth opportunities.
• Research emerging digital marketing trends, platforms, tools, and technologies.
• Explore and implement AI tools for content creation, marketing, analytics, and productivity.
• Identify opportunities for digital automation and workflow optimization.

5. Team Management & Training

• Coordinate and manage digital marketing team members and interns.
• Guide interns and students in practical digital marketing activities.
• Conduct workshops, training sessions, and demonstrations as needed.
• Represent the organization during training programs and client engagements.
• Support the development of training content and practical learning activities.

6. Creative & Design Support

• Possess a basic understanding of logo creation, branding, and visual communication.
• Utilize tools such as Canva and other design platforms.
• Create or coordinate basic social media creatives and campaign materials.
• Leverage AI-powered creative tools to enhance marketing output and productivity.

Required Skills

• SEO and website optimization
• Meta Ads / Facebook & Instagram Ads
• Google Ads
• Social media marketing
• Digital marketing strategy
• Social media branding
• Keyword research and SEO analytics
• Campaign planning and optimization
• Content and creative ideation
• Digital marketing automation
• AI tools for digital marketing
• Basic graphic design knowledge
• Canva or similar design tools
• Team coordination and management
• Presentation and communication skills
• Training and facilitation skills

Preferred Qualifications

• Certification in Digital Marketing
• Bachelor's degree in Marketing, Business, Communications, Computer Applications, or a related field
• 1–3 years of relevant professional experience
• Practical experience managing digital marketing campaigns for brands or clients

What We Are Looking For

We seek a candidate who:

• Thinks strategically beyond campaign execution.
• Combines creativity with data-driven decision-making.
• Takes ownership of assigned projects.
• Is comfortable experimenting with new tools and technologies.
• Has a strong interest in AI-powered digital marketing.
• Communicates ideas clearly and confidently.
• Is eager to learn, adapt, and grow with the organization.
• Can work both independently and collaboratively.
• Is comfortable interacting with clients, students, interns, and training participants.
• Is willing to travel for training sessions or client engagements when required.

To Apply: Please use the apply link on this Jobsify job posting.