Executive Assistant to Business Manager

Hiring for Sales Coordinator/Sales Support

1. Sales Enablement & Target Achievement
2. Business Reporting & Strategic Support
3. Customer Experience & Issue Resolution
4. Team Supervision & Execution Discipline
5. Marketing & Demand Generation Support
6. Business Expansion & Channel Development
7. Dealer Performance & Market Intelligence
8. Receivables & Financial Discipline
9. Inventory & Pricing Control
10. Order Fulfilment & Supply Coordination
11. Lead & Pipeline Governance & Tata Job Description (JD): Executive Assistant to Business Manager

Role Objective

To act as the operational and strategic anchor for the Business Manager by ensuring disciplined execution across sales, supply chain, dealer network, and market development. The role will drive performance through structured monitoring, data-driven decision-making, and expansion of sustainable business channels for Tata Durashine & Tata Structura.

Reporting Structure

1. Reports to: Business Manager
2. Direct Report: Sales Coordinator
3. Key Interfaces: Sales Team (ASO/SE), Dealers, Stockyard, Logistics, Finance, Marketing

Key Responsibilities

1. Sales Performance Management
2. Drive alignment of daily, weekly, and monthly sales with business targets.
3. Ensure structured reviews with the sales team and enforce accountability.
4. Support forecasting, pipeline visibility, and gap closure planning.
5. Lead & Pipeline Governance
6. Oversee centralized lead management through the Sales Coordinator.
7. Ensure timely follow-ups, quality tracking, and higher conversion efficiency.
8. Optimize lead allocation and reduce leakage across the pipeline.
9. Order Fulfilment & Supply Coordination
10. Ensure seamless order processing from booking to delivery.
11. Coordinate with stockyard and logistics teams for timely dispatch.
12. Proactively resolve fulfilment bottlenecks to maintain service levels.
13. Inventory & Pricing Control
14. Monitor SKU-wise stock availability and ensure optimum inventory levels.
15. Enable proactive replenishment planning and minimize stock-outs.
16. Ensure timely and accurate communication of price revisions to the market.
17. Receivables & Financial Discipline
18. Track debtor ageing and drive structured collections.
19. Ensure adherence to weekly collection plans and escalate risks.
20. Improve cash flow through tighter receivables control.
21. Dealer Performance & Market Intelligence
22. Monitor dealer stock movement, throughput, and secondary sales.
23. Identify performance gaps and implement corrective actions.
24. Generate actionable market insights for business decisions.
25. Competitors Data collection in terms of pricing and marketing aspects.
26. Business Expansion & Channel Development
27. Fabricator Network: Develop a structured network of minimum 5 fabricators per Taluka, ensuring consistent engagement and sustainable order flow.
28. Influencer Ecosystem: Build and manage a strong base of Architects, Builders, Interior Designers, and Contractors to drive specification-based sales across private and government projects.
29. Retail Channel Development: Establish exclusive retail counters to improve visibility and sales of key product categories.
30. Superstockist Strategy: Implement a Superstockist model to efficiently serve South Kerala markets (TVM/KLM), reducing dependency on Ernakulam dispatches and improving service levels.
31. Marketing & Demand Generation Support
32. Drive execution of influencer meets, customer engagement programs, and campaigns.
33. Track effectiveness and conversion outcomes of marketing initiatives.
34. Ensure systematic documentation of testimonials and success stories.
35. Team Supervision & Execution Discipline
36. Supervise the Sales Coordinator and ensure reporting accuracy.
37. Drive discipline in field activity, territory coverage, and CRM usage.
38. Monitor productivity metrics and enforce structured reporting.
39. Customer Experience & Issue Resolution
40. Ensure effective complaint tracking and resolution within defined timelines.
41. Improve service standards and overall customer satisfaction.
42. Business Reporting & Strategic Support
43. Prepare MIS dashboards, performance reports, and actionable insights.
44. Support the Business Manager in planning, reviews, and execution of strategic initiatives.
45. Drive continuous process improvement and operational efficiency.