J O B D E S C R I P T I O N

Marketing and Lead Generation Executive / Senior Executive

Bengaluru | On-site | Full-time | 3 to 5 year's experience | INR 6,00,000 + Incentives

ABOUT PLANET GANGES

Planet Ganges is a business transformation firm based in Bengaluru. For over 10 years, we have helped founders and CEOs of small and medium businesses reengineer their leadership capability, culture, and people processes to achieve 5X to 10X growth. Our work covers leadership assessment and hiring, organisational development, culture and capability building, and the development of senior professionals. We are now building the marketing function that carries this work to the market, and this role is part of that build.

THE ROLE

You will own marketing and lead generation for Planet Ganges: building the marketing strategy along with the leadership team, and then executing it yourself, with leads as the measure of whether it worked. The role covers inbound and outbound marketing, digital marketing, and lead generation across both the B2B and B2C spaces we operate in. You will also coordinate the whole marketing effort, including the work of the marketing interns and the marketing agency, so that everything moves to one plan rather than in parallel directions.

KEY RESPONSIBILITIES

1. Marketing strategy. Work with the leadership team to set the plan for the quarter, then own the execution and the numbers against it.
2. Lead generation. Own the pipeline end to end, from first touch through to a qualified conversation handed to the consulting team.
3. Inbound marketing. Landing pages, lead magnets, assessments and diagnostics, forms, and nurture sequences on email and WhatsApp.
4. Outbound and proactive marketing. Build and maintain target lists, run structured outreach on LinkedIn and email, and keep follow-up cadences disciplined enough to actually convert.
5. Digital marketing. Own our presence across LinkedIn, Instagram, Facebook, YouTube and the website, and make sure content is built to generate enquiries and not only impressions.
6. Webinars and events. Promotion, registrations, reminder sequences, show-up rate and post-event follow-up.
7. Marketing coordination. Brief and review the marketing interns, coordinate design and content support, and keep the calendar, campaigns and follow-ups aligned.
8. CRM and automation. Recording and managing customer data.
9. Reporting. A weekly view of leads generated, stage-wise conversion, pipeline value and what you are changing next week.

SKILS AND QUALIFICATIONS

1. Experience. 3 to 5 years in marketing with direct ownership of lead generation numbers. Consulting, professional services, training or edtech backgrounds tend to fit well.
2. Digital marketing. Hands-on across social platforms, website, email and WhatsApp. You should be able to run it, not only supervise it.
3. Outbound marketing. List building, LinkedIn outreach, email sequences, and the follow-up discipline that outbound actually depends on.
4. Marketing automation and CRM. Working knowledge of GoHighLevel, HubSpot, Zoho or a similar platform.
5. AI Proficiency: Advanced knowledge of utilizing AI for various marketing objectives
6. Funnel literacy and copy. Landing pages, forms, UTM tracking and basic analytics. You should be able to say why a page converts at 3 percent instead of 8, and write a post, subject line or follow-up that people reply to.
7. Coordination and numbers. You can run a calendar, brief juniors clearly, chase deliverables without being unpleasant about it, and read a funnel report honestly.
8. Education. Graduate in any discipline. A marketing qualification helps, but what you have actually run matters more.

Useful, though not essential: paid campaigns on Meta and LinkedIn, email deliverability, WhatsApp Business API, and experience marketing to founders or senior professionals.

ATTITUDES WE LOOK FOR

1. Learning ability. You pick things up fast and go and find the answer before asking for it.
2. Agility. Priorities here shift with client and campaign cycles. You adjust without losing the thread.
3. Proactivity. You spot what needs doing and start it, rather than waiting for the brief.
4. Openness to feedback. Work here gets reviewed closely. You take the correction and improve the next draft.
5. Emotional resilience. Campaigns fall flat, leads go cold, plans get scrapped. You stay steady and go again.

WHY THIS ROLE IS WORTH YOUR TIME

1. You own marketing, not a slice of it. Strategy, execution, inbound, outbound and the numbers all sit with you.
2. You work directly with the leadership team, so decisions take days rather than quarters.
3. You will market to two very different audiences, which is a rare thing to learn at close range this early in a career.
4. The work is measurable. What you build will be visible in the pipeline, and you will be able to point at it later.

THE BASICS

1. Location and type: Bengaluru, on-site, full-time.
2. Compensation: Rs 6 lacs per annum + incentives

HOW TO APPLY

Write to careers@planetganges.com with the subject line: Marketing and Lead Generation Executive. Attach your CV, and in five lines or less, tell us about one campaign or outreach programme you personally ran: what the goal was, what you did, and what the numbers looked like at the end. Applications without that note will not be read.