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Marketing Manager / Assistant Manager - Digital Marketing

Kochi · Onsite Full-time 5-8 years MBA / PGDM in Marketing preferred Direct Client hiring Posted 4 months ago💰 Not disclosed
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Must Have Skills

Digital marketing & social media management Performance marketing (MetaGoogleYouTube) Website management & analytics E-commerce & Q-commerce platforms Data-driven campaign optimization.5–8 years experience in digital marketing / e-commerce rolesDigital marketingSocial media managementPerformance marketingMetaYouTubeWebsite managementAnalyticsE-commerceQ-commerceData-driven campaign optimizationMalayalam Speaking.Experience in FMCG / consumer brands preferred

Preferred Skills

Digital marketing & social media management Performance marketing (MetaGoogleYouTube) Website management & analytics E-commerce & Q-commerce platforms Data-driven campaign optimization.5–8 years experience in digital marketing / e-commerce rolesDigital marketingSocial media managementPerformance marketingMetaYouTubeWebsite managementAnalyticsE-commerceQ-commerceData-driven campaign optimizationMalayalam Speaking.Experience in FMCG / consumer brands preferred

About the Role / Position Summary

A leading and well-established player in the food processing industry, based out of Kerala, known for its strong presence in staple and ready-to-cook segments. The company combines traditional expertise with modern technology to deliver high-quality, trusted products across domestic and international markets. With a legacy brand and widespread distribution network, it continues to expand its footprint and product portfolio. Driven by innovation and quality standards, the organization offers a dynamic and growth-oriented work environment. An excellent opportunity for professionals seeking to be part of a reputed FMCG brand with strong market credibility.

Job Description

Position: Marketing Manager / Assistant Manager – Digital Marketing Location: Kochi Department: Marketing Reporting To: GM Marketing

Role Overview

Responsible for managing all digital marketing initiatives, driving brand visibility, consumer engagement, and conversion across social media, performance marketing, website, e-commerce, and Q-commerce platforms.

Key Responsibilities

  1. Digital Strategy & Campaigns:
  2. Plan and execute digital marketing campaigns aligned with brand and business objectives in Kerala, ROI, W com/ Ecom, and Exports market
  3. Social Media Management:
  4. Manage brand presence across Instagram, Facebook, YouTube, and LinkedIn
  5. Plan content calendars and monitor engagement and growth
  6. Performance Marketing:
  7. Manage and optimize paid campaigns across Meta, Google, and YouTube to drive reach and conversions
  8. E-Commerce & Q-Commerce Marketing:
  9. Manage brand visibility and promotions across all ECom / Q com Channels
  10. Monitor product listings, search visibility, and platform performance
  11. Website Management:
  12. Oversee and monitor the website, ensuring regular content updates, campaign integration, and optimal user experience
  13. Track website performance and traffic analytics
  14. WhatsApp Marketing:
  15. Manage WhatsApp communication and broadcast campaigns for consumer engagement
  16. Analytics & Reporting:
  17. Track key digital KPIs such as engagement, ROAS, conversion, and online sales contribution
  18. Agency Coordination:
  19. Coordinate with digital agencies and internal teams to ensure effective campaign execution

Qualifications

  1. MBA / PGDM in Marketing preferred
  2. 5–8 years experience in digital marketing / e-commerce roles
  3. Experience in FMCG / consumer brands preferred

Key Skills

  1. Digital marketing & social media management
  2. Performance marketing (Meta, Google, YouTube)
  3. Website management & analytics
  4. E-commerce & Q-commerce platforms
  5. Data-driven campaign optimization

Required Skills

  1. Digital marketing
  2. Social media management
  3. Performance marketing
  4. Meta
  5. Google
  6. YouTube
  7. Website management
  8. Analytics
  9. E-commerce
  10. Q-commerce
  11. Data-driven campaign optimization

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