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Marketing Manager / Assistant Manager - Digital Marketing

Manjilas Food Tech Pvt Ltd (Double Horse)

Kochi · Onsite Full-time 5-8 years MBA Marketing Posted 4 months ago💰 Not disclosed
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Must Have Skills

social media managementPerformance marketingE-commerce & Q-commerce platformsData-driven campaign optimization

Preferred Skills

social media managementPerformance marketingE-commerce & Q-commerce platformsData-driven campaign optimization

Job Description

Position: Marketing Manager / Assistant Manager – Digital Marketing

Location: Kochi

Department: Marketing

Reporting To: GM Marketing

Role Overview

Responsible for managing all digital marketing initiatives for Double Horse, driving brand visibility, consumer engagement, and conversion across social media, performance marketing, website, e-commerce, and Q-commerce platforms.

Key Responsibilities

Digital Strategy & Campaigns

  1. Plan and execute digital marketing campaigns aligned with brand and business objective in Kerala, ROI, W com/ Ecom and Exports market

Social Media Management

  1. Manage brand presence across Instagram, Facebook, YouTube, and LinkedIn.
  2. Plan content calendars and monitor engagement and growth.

Performance Marketing

  1. Manage and optimize paid campaigns across Meta, Google, and YouTube to drive reach and conversions.

E-Commerce & Q-Commerce Marketing

  1. Manage brand visibility and promotions across all ECom / Q com Channels
  2. Monitor product listings, search visibility, and platform performance.

Website Management

  1. Oversee and monitor the Double Horse website, ensuring regular content updates, campaign integration, and optimal user experience.
  2. Track website performance and traffic analytics.

WhatsApp Marketing

  1. Manage WhatsApp communication and broadcast campaigns for consumer engagement.

Analytics & Reporting

  1. Track key digital KPIs such as engagement, ROAS, conversion, and online sales contribution.

Agency Coordination

  1. Coordinate with digital agencies and internal teams to ensure effective campaign execution.

Qualifications

  1. MBA / PGDM in Marketing preferred
  2. 5–8 years experience in digital marketing / e-commerce roles
  3. Experience in FMCG / consumer brands preferred

Key Skills

  1. Digital marketing & social media management
  2. Performance marketing (Meta, Google, YouTube)
  3. Website management & analytics
  4. E-commerce & Q-commerce platforms
  5. Data-driven campaign optimization


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