Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

Location: Cochin / Bangalore

About the Role

we are calling applicants on behalf of a premier, hyper-growth pioneer in the medical technology sector has been quietly revolutionizing patient care for over a decade. This dynamic powerhouse has consistently shattered boundaries, evolving from a visionary startup into a global force in advanced diagnostic and healthcare solutions. We are seeking a Senior Digital Marketing Specialist to drive lead generation, digital demand creation, and e-commerce growth across India, the Middle East, and Africa.

This is a business-focused digital marketing role responsible for developing and executing digital strategies that generate qualified leads, drive inquiries, grow online sales, and strengthen our digital presence. The ideal candidate will be a strong digital strategist and hands-on executor, with an excellent understanding of performance marketing, content, SEO, social media, websites, analytics, and conversion optimization. Experience in healthcare, medical devices, capital equipment, B2B technology, or complex-consideration products will be strongly preferred.

Key Responsibilities

1. Lead Generation & Demand Generation (Core Responsibility)

• Develop and execute digital lead-generation strategies across India, Middle East, and Africa.
• Plan and manage campaigns across Google, Meta, LinkedIn, YouTube, and other relevant platforms.
• Build campaigns around key core operating pillars and sub-brands.
• Develop audience segmentation, campaign journeys, landing pages, lead magnets, and conversion strategies.
• Continuously optimize campaigns for MQLs, qualified inquiries, cost per lead, and conversion.
• Work closely with sales and CRM teams to improve lead quality, speed-to-lead, and lead conversion.
• Track the complete digital funnel from reach → inquiry → MQL → SQL → opportunity → revenue.

2. E-commerce Growth

• Drive growth of online businesses and e-commerce platforms across target markets.
• Develop digital acquisition strategies for the Digital Shop and relevant product categories.
• Improve product discoverability, traffic, conversion, repeat purchases, and customer engagement.
• Work on SEO, paid search, marketplaces, remarketing, email/WhatsApp marketing, and conversion optimization.
• Develop promotional calendars, campaigns, and product launches in collaboration with sales/product teams.
• Use analytics to identify drop-offs and continuously improve the customer journey.

3. Digital Strategy & Content

• Develop an annual and quarterly digital marketing strategy and campaign calendar aligned with business priorities.
• Build content strategies that generate awareness, engagement, and demand—not just social media activity.
• Develop and manage content across website, blogs, videos, social media, email, landing pages, and digital campaigns.
• Translate complex medical technology and capital equipment propositions into clear, compelling digital stories.
• Work with internal subject-matter experts, designers, video teams, and agencies to create high-quality content.
• Identify opportunities to repurpose content across multiple channels and markets.

4. SEO & Website Growth

• Own SEO strategy across websites and key business/product pages.
• Improve organic visibility, keyword rankings, traffic, and conversion.
• Develop landing pages and optimize website content for search and conversion.
• Monitor website performance, user journeys, bounce/drop-off points, and conversion rates.
• Work with web developers/agencies to implement improvements.

5. Social Media & Digital Brand

• Develop social media strategies across LinkedIn, Instagram, Facebook, and YouTube.
• Build thought leadership and category awareness for the business.
• Develop content calendars and ensure consistent, high-quality execution.
• Track engagement, reach, audience growth, and contribution to demand generation.
• Identify relevant digital trends, platforms, and formats that can strengthen reach.

6. Analytics & Performance

• Establish clear digital KPIs and dashboards across campaigns, websites, and e-commerce.
• Monitor CPL, CAC, MQL-to-SQL conversion, website conversion, ROAS, traffic, engagement, and revenue contribution.
• Conduct A/B testing of creatives, audiences, landing pages, and campaigns.
• Use data and insights to continuously improve digital performance.
• Provide regular performance reports with clear actions and recommendations, not just numbers.

7. Market & Regional Growth

• Adapt digital strategies for different customer segments and markets across India, Middle East, and Africa.
• Understand regional differences in audience behavior, platforms, content, and buying journeys.
• Support market-entry and growth campaigns for new geographies and products.
• Monitor competitors and digital trends across the MedTech and healthcare technology sectors.

What We're Looking For

• 7–10 years of strong digital marketing experience, preferably in B2B, healthcare, medical devices, capital equipment, technology, or other complex-consideration businesses.
• Proven track record in lead generation and performance marketing.
• Strong experience with Google Ads, Meta Ads, LinkedIn Ads, SEO, analytics, and conversion optimization.
• Demonstrated experience in e-commerce growth and digital customer acquisition.
• Strong content and storytelling capability.
• Experience developing landing pages, campaigns, content funnels, and digital journeys.
• Strong analytical and commercial mindset—understands leads, conversion, CAC, ROAS, and revenue, not just impressions and likes.
• Experience working with CRM platforms; Salesforce experience is an advantage.
• Experience managing agencies, freelancers, and creative/digital partners.
• Excellent communication and project-management skills.

An Ideal Candidate

We are looking for someone who can move comfortably between strategy and execution. Someone who can look at a business problem and ask:

• Who are we trying to reach?
• What do we want them to do?
• What is the right message?
• Which channel will reach them?
• What content will convert them?
• What happens after they inquire?
• And ultimately—did it generate business?

You don't have to be a designer or developer, but you should understand digital deeply enough to brief specialists, challenge agencies, and own the outcome.

Education

• Bachelor's or Master's degree in Marketing, Digital Marketing, Business, Communications, or a related discipline.
• Healthcare / MedTech / Capital Equipment experience is strongly preferred.