Social Media Manager

Social Media Manager

Location: Varkala, Kerala Work Mode: On-site Employment Type: Full-Time, In-House Working Hours: 9:00 AM – 6:00 PM Salary: ₹12,000 – ₹50,000 per month, based on skill and experience

About the Organisation

We are representing a premium hospitality and lifestyle brand dedicated to crafting distinctive experiences in Kerala. Our focus is on design, culture, travel, and creating meaningful guest journeys. We aim to build a strong, aspirational brand deeply rooted in Kerala, utilizing compelling storytelling, visual content, and engaging digital experiences to connect with modern travelers and establish a memorable identity in the hospitality sector. This is an exciting opportunity to join a growing brand where social media is integral to our brand experience and growth strategy.

About the Role

We are seeking an experienced Social Media Manager to take full ownership of our brand's social media presence. This is a hands-on role encompassing social media strategy, content planning, photography/video shooting, creative direction, publishing, and daily social media management. The ideal candidate will independently identify content opportunities, plan and execute shoots, edit or coordinate content, publish it, and continuously enhance our brand's social media performance.

Key Responsibilities

• Develop and implement the social media strategy for the Kerala property.
• Create monthly and weekly content calendars aligned with brand objectives.
• Identify content opportunities across the property, guest experiences, surroundings, lifestyle, and Kerala culture.
• Independently plan and execute photo and video shoots.
• Confidently operate cameras and other content creation equipment.
• Create engaging Instagram Reels, Stories, posts, short-form videos, and other social content.
• Manage end-to-end content publishing and scheduling.
• Ensure consistency in brand tone, visual identity, and storytelling.
• Monitor social media trends and identify relevant opportunities for the brand.
• Experiment with new content formats, hooks, concepts, and storytelling styles.
• Track content performance and leverage insights for future content improvement.
• Foster audience engagement and maintain an active social presence.
• Coordinate with internal teams for shoots, events, experiences, and campaigns as needed.
• Take ownership of the complete social media workflow: idea generation, planning, shooting, publishing, and performance analysis.

Qualifications and Skills

• Strong understanding of social media strategy and content planning.
• Proven ability to independently create engaging social media content.
• Proficient camera skills with a keen eye for composition, lighting, framing, and storytelling.
• Ability to independently plan and execute photo and video shoots.
• Good understanding of Instagram and short-form video content.
• Strong visual sense and creative thinking.
• Ability to identify trends and adapt them creatively.
• Excellent communication and coordination skills.
• Ability to work independently and take complete ownership.
• Comfortable working in a fast-paced hospitality and lifestyle environment.

Must-Have Skills

• Social Media Strategy
• Content Planning
• Instagram Management
• Photography
• Videography
• Camera Handling
• Reels / Short-Form Video Creation
• Content Shooting
• Content Publishing
• Creative Storytelling
• Trend Research
• Social Media Analytics
• Independent Execution

Who This Role Is For

This role is ideal for a hands-on social media professional who thrives on being both a strategist and a creator. You should be someone who can identify compelling stories within the property, plan and execute shoots, create high-quality content, publish it effectively, and analyze its performance. Ownership and initiative are paramount for this position.

Important Information

This is not a role for freelance social media managers, freelance videographers, photography-only profiles, agencies, or candidates seeking part-time or side roles. We are hiring one dedicated, full-time, in-house Social Media Manager to take complete ownership of the brand's social media presence.

Compensation

₹12,000 – ₹50,000 per month, commensurate with demonstrated skills, experience, and content creation capabilities.

Location & Timing

• Location: Varkala, Kerala
• Work Mode: On-site only
• Working Hours: 9:00 AM – 6:00 PM